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Statement of Intent

My idea for my two magazines is to show the ethical side of the make-up and fashion world, products that are animal cruelty free, organic etc. in my first edition, I intend to use a female model with large curly ginger hair who will be in a pool of water with a shoulder-less swimming costume. I plan to use a mid-shot for this photograph as it allows the audience to get a full view of her face and hair. The next edition I plan to use a model with half a face of make-up and half a face of a less drastic more natural looking make-up. I will use a turtle neck in black with a gold chain to make it simplistic but still editorial so that the audience can keep the focus on the make-up. My magazine is called ‘BELEZA’ which is translated to ‘BEAUTY’ in Portuguese and is targeted to 16-25 culturally sophisticated mainstream individuals. The reason I chose the name ‘BELEZA’ as it translates to beauty and after reading the magazine the audience will be able to see that beauty isn’t just a full fa

Research And Planning